Yiwen Tu ᱨᱮᱱᱟᱜ X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ
Yiwen Tu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: The International Society for Performing and Visual Arts
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#109267 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
X-Hale ᱚᱠᱟ ᱢᱤᱫ ᱣᱟᱨᱴᱩᱭᱟᱞ ᱟᱨᱴ ᱮᱠᱡᱤᱵᱤᱶᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱱᱚᱶᱟ ᱠᱟᱸᱯᱮᱱ ᱨᱮ ᱢᱤᱫ ᱞᱚᱜᱚ, ᱯᱚᱥᱴᱚᱨ ᱠᱚ, ᱢᱤᱫ ᱵᱮᱱᱚᱨ, ᱢᱤᱫ ᱴᱨᱮᱞᱟᱨ ᱟᱨ ᱞᱟᱭᱤᱵᱷ ᱥᱴᱨᱤᱢᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱜᱨᱟᱯᱷᱤᱠ ᱟᱥᱮᱴ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ। ᱢᱩᱬᱩᱛ ᱩᱛᱟᱹᱲ ᱥᱟᱶᱴᱟᱶ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ 2.5D ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤᱠ ᱵᱟᱹᱱᱟᱣ। ᱤᱨᱤᱰᱮᱥᱮᱸᱴ (iridescent) ᱨᱚᱸᱜ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱟᱹᱣᱠᱟ, ᱵᱚᱦᱚᱜ ᱟᱨ ᱨᱩᱵᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱚᱱᱟ ᱮᱢ ᱠᱟᱛᱮᱭᱟ। ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱡᱤᱱᱤᱥ ᱠᱚ, ᱡᱮᱞᱠᱟ ᱛᱮ ᱣᱚᱨᱥᱠᱩᱴ ᱯᱚᱥᱴᱚᱨ ᱟᱨ ᱠᱳᱴ ᱠᱟᱨᱰ ᱠᱚ, ᱢᱤᱫ ᱥᱟᱱᱛ ᱥᱟᱶ ᱥᱟᱶᱟᱭ ᱦᱩᱭ ᱡᱚᱨᱢᱮ ᱮᱱᱤᱢᱮᱴ ᱟᱠᱟᱱᱟ। ᱱᱚᱣᱟ ᱥᱟᱢᱟᱱ ᱠᱚ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱟᱨ ᱥᱚᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱲᱦᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱨᱩᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱠᱟᱸᱯᱮᱱ ᱯᱮᱱᱰᱮᱢᱤᱠ ᱚᱠᱛᱚ ᱨᱮ ᱟᱨᱴᱤᱥᱴ ᱟᱨ ᱚᱰᱤᱭᱮᱱᱥ ᱛᱟᱞᱟ ᱨᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱠᱟᱛᱷᱟ ᱵᱟᱨᱛᱟ ᱮᱢ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - ᱴᱮᱜ ᱠᱚ
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 2.5D typography, Iridescent, photoshop, c4d
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- ᱯᱨᱮᱨᱚᱱᱟ
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This is an ongoing project starting in July 2020 in New York and Beijing
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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