Giovanni Murgia ᱨᱮᱱᱟᱜ Cera Una Volta ᱫᱟᱹᱠᱷᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Cera Una Volta ᱫᱟᱹᱠᱷᱟ ᱪᱤᱱᱦᱟᱹ
Giovanni Murgia ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cantine Chessa
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#108149 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Cera Una Volta ᱫᱟᱹᱠᱷᱟ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱮᱨᱟ ᱩᱱᱟ ᱵᱷᱚᱞᱛᱟ (ᱢᱤᱫ ᱫᱷᱟᱣ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ) ᱫᱚ ᱥᱟᱹᱨᱤ ᱛᱮ ᱫᱟᱹᱠᱷᱟ ᱜᱮ ᱵᱟᱝ ᱠᱟᱱᱟ, ᱵᱚᱱᱠᱩ ᱢᱟᱬᱟᱝ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱜ ᱡᱤᱞᱤᱧ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱜᱚᱲᱚᱢ ᱠᱚᱣᱟᱜ ᱵᱩᱫᱷᱤ ᱟᱨ ᱢᱟᱬᱟᱝ ᱨᱮᱱᱟᱜ ᱫᱟᱹᱠᱷᱟ ᱛᱮᱭᱟᱨ ᱦᱚᱨ ᱠᱚ ᱢᱟᱱᱚᱛ ᱠᱟᱛᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱫᱟᱹᱠᱷᱟ ᱛᱮᱭᱟᱨ ᱨᱮᱱᱟᱜ ᱨᱚᱛᱚᱱ ᱥᱤᱨᱡᱚᱱ ᱨᱮᱱᱟᱜ ᱥᱚᱯᱚᱱ ᱠᱷᱚᱱ ᱡᱟᱱᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱫᱟᱹᱠᱷᱟ ᱨᱮᱱᱟᱜ ᱥᱤᱨᱡᱚᱱᱟᱛᱢᱚᱠ ᱵᱤᱪᱟᱹᱨ ᱫᱚ, ᱪᱤᱱᱦᱟᱹ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱞᱮᱠᱟ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱ ᱯᱟᱹᱨᱤ ᱠᱟᱛᱷᱟ ᱦᱟᱭᱯᱟᱨᱵᱚᱞ ᱨᱮᱱᱟᱜ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱛᱟ ᱨᱮ, ᱱᱚᱶᱟ ᱫᱟᱹᱠᱷᱟ ᱟᱨ ᱡᱟᱦᱟᱸᱭ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱼᱟᱭ ᱩᱱᱤᱭᱟᱜ ᱡᱟᱱᱟᱢ ᱠᱟᱹᱦᱱᱤ ᱠᱚ ᱞᱟᱹᱭ ᱟᱠᱟᱫᱼᱟ᱾ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱡᱟᱹᱱᱤᱡᱽ ᱛᱮ ᱯᱟᱹᱨᱤ ᱠᱟᱛᱷᱟ ᱞᱮᱠᱟᱱ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱟᱨᱢᱮᱱᱴᱤᱱᱚ ᱨᱮᱱᱟᱜ ᱠᱞᱟᱥᱤᱠ ᱥᱴᱟᱭᱤᱞ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱵᱷᱮᱜᱟᱨ ᱢᱤᱫ ᱫᱟᱹᱠᱷᱟ ᱨᱮ ᱡᱟᱫᱩ ᱥᱟᱹᱦᱴᱟ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Cera Una Volta ᱫᱟᱹᱠᱷᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cera Una Volta ᱫᱟᱹᱠᱷᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - ᱴᱮᱜ ᱠᱚ
- wine, packaging, illustration, label design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
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