Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Future Tribes Event Space Design (ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱩᱛᱥᱟᱵ· 2021
Future Tribes Event Space Design (ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ)
Hong Kong Trade Development Council ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#106405 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Future Tribes Event Space Design (ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱵᱟᱵᱚᱛ ᱛᱮ
Future Tribes ᱮᱴᱟᱜ ᱮᱨᱮ ᱢᱤᱫ ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱥᱮᱫ ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ Centrestage ᱞᱟᱹᱜᱤᱫ, ᱚᱠᱟ ᱠᱤ ᱦᱚᱸ ᱦᱚᱸᱜ ᱠᱚᱸᱜ ᱠᱟᱱᱟ ᱛᱤᱱᱤ ᱢᱟᱦᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱮᱥᱚᱱ ᱥᱚ ᱦᱚᱸᱜ Hong Kong ᱨᱮ, ᱚᱠᱟ ᱨᱮ 240 ᱵᱨᱟᱸᱰ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱠᱟᱱᱟ ᱢᱤᱫ 9000 ᱠᱠᱨᱮᱯᱷᱮᱴ ᱢᱤᱴᱚᱨ ᱵᱮᱲᱟᱹᱣ ᱛᱟᱨᱮ ᱨᱮ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱜ ᱛᱟᱲᱟᱸ ᱠᱟᱱᱟ ᱠᱮᱨᱤᱡᱽ ᱪᱳᱠ, ᱢᱤᱫ ᱛᱮᱴᱟᱝ ᱥᱚ ᱟᱨ ᱠᱮᱴᱣᱟᱠ ᱚᱲᱟᱜ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱦᱚᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱥᱟ ᱨᱮ ᱠᱩᱞᱦᱤ ᱟᱠᱟᱱᱟ ᱱᱤᱛ ᱚᱠᱚᱭ ᱠᱟᱱ ᱥᱚᱸᱥᱠᱟᱨᱤᱠ ᱪᱤᱱᱦᱟ ᱠᱚ, ᱡᱮᱞᱠᱟ ᱨᱩᱱ (runes), ᱦᱟᱭᱨᱳᱜᱞᱤᱯᱷ ᱟᱨ ᱴᱮᱴᱩ, ᱱᱟᱶᱟ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱦᱟᱲᱟᱨᱟᱭᱮᱱᱟ᱾ ᱦᱳᱞᱚᱜᱨᱟᱯᱷᱤᱠ ᱯᱷᱮᱱ ᱰᱤᱥᱯᱞᱮ, ᱮᱞᱤᱰᱤ ᱥᱠᱨᱤᱱ ᱟᱨ ᱡᱤᱡᱽᱜᱤ ᱛᱨᱤᱠᱳᱱᱟᱞ ᱨᱳᱥᱱᱟᱭ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱡᱷᱚᱛᱚ ᱪᱤᱡ ᱠᱚ ᱚᱠᱚᱭ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱵᱟᱦᱨᱮ ᱛᱮ ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱡᱳᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱯᱮ ᱢᱟᱦᱟ ᱨᱮ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Future Tribes Event Space Design (ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Future Tribes Event Space Design (ᱮᱵᱷᱮᱸᱴ ᱯᱮᱭᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- ᱴᱮᱜ ᱠᱚ
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- ᱯᱨᱮᱨᱚᱱᱟ
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Hong Kong Trade Development Council
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