Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Inside Out Pratdarshani Nokso ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱩᱛᱥᱟᱵ· 2021
Inside Out Pratdarshani Nokso
Hong Kong Trade Development Council ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#106399 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Inside Out Pratdarshani Nokso ᱵᱟᱵᱚᱛ ᱛᱮ
Inside Out ग DesignInspire lagit bene'kana ge'l akan okoy programme ge'l, ono हांग कांग रे सेटेर दिनाई पातिया पातिया ओड़ा तायोम रे होय ओका। ई भाबना ग एकटा गोटा गड़ रे बना आकानरे ओड़ा-सांगात रोकरे उलटाव काना, जाहां रे बे सोब बानि ओड़ा-कर्म ओकोय बुझा दाड़े ओका। असंस्कारित प्लाईवुड पैनल, दोकान रे मेतांआकान फिक्सिंग आर भाड़ा रे इदि आकान स्कैफ़ोल्डिंग सोब गेटे मुख्य ओड़ा गिडी, रिसेप्शन काउंटर, खुला मंच, बार खुला कार्यशाला आर सामाजिक प्रदर्शन ठाय रेयाक बना ताहेंकाना। निर्माण सेनेर आयेर एकटा नियम रेयाक सेट बना अकाना ताहेंकाना, जाहां रे साइट रे रद्दी कम काक आर सामग्री दोहड़ा इस्तेमाल लागित रस्ता एटोहोब आकाना। ई कच्चा आर तटस्थ परिवेश ग प्रदर्शन रेयाक ग्राफिक्स आर उत्पाद रेयाक ओड़ोक रे बेस भिन्न काना।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Inside Out Pratdarshani Nokso ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Inside Out Pratdarshani Nokso ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
- ᱴᱮᱜ ᱠᱚ
- DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Hong Kong Trade Development Council
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