Karen Cuthbert ᱨᱮᱱᱟᱜ Wolffstrunk ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Wolffstrunk ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ
Karen Cuthbert ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Gerhard Wolff – Wolffstrunk
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#103697 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wolffstrunk ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱩᱞᱯᱷᱥᱴᱨᱩᱝᱠ ᱫᱚ ᱢᱤᱫ ᱯᱟᱨᱥᱟᱞ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱ ᱜᱚᱡᱚ ᱥᱱᱟᱯᱥ ᱟᱨ ᱜᱚᱡᱚ ᱞᱤᱠᱩᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ ᱠᱟᱱᱟ। ᱜᱽᱨᱟᱯᱷᱤᱠ ᱠᱚᱢ ᱟᱨ ᱴᱷᱤᱠ ᱦᱚᱸᱥᱚᱞ ᱫᱚ ᱱᱮᱞ ᱦᱩᱭ ᱮ ᱯᱟᱹᱦᱪᱟᱣ ᱨᱮᱭᱟᱜ ᱛᱚᱨᱮ ᱠᱟᱛᱷᱟ ᱠᱟᱱᱟ। ᱢᱤᱫ ᱥᱚᱦᱚᱡ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱ ᱦᱩᱰᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱤᱥᱴᱚᱢ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱮ, ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫ ᱴᱚᱯᱟᱹ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞᱟᱹᱭᱡᱽ ᱟᱠᱟᱱ ᱪᱷᱚ ᱥᱮᱞᱮᱫ ᱠᱟᱱᱟ। ᱢᱤᱫ ᱩᱭᱦᱟᱹᱨ ᱡᱚᱜ ᱵᱚᱦᱚᱜ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱤᱫ ᱞᱟᱸᱰᱟᱹ ᱜᱮᱭᱟᱱ ᱮ ᱮᱢᱟᱭ ᱟᱨ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱞᱮᱟᱩᱴ ᱠᱚ ᱮ ᱦᱚᱲᱟᱭᱟ। ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱢᱤᱫ ᱠᱚᱢᱯᱚᱡᱤᱴ ᱪᱤᱱᱦᱟᱹ, ᱵᱮᱯᱟᱨ ᱫᱚᱞᱤᱞ ᱠᱚ, ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱠᱚ, ᱯᱚᱥᱴᱚᱨ ᱠᱚ, ᱯᱚᱥᱴᱠᱟᱨᱰ ᱠᱚ, ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱯᱩᱛᱷᱤ ᱟᱨ ᱢᱤᱫ ᱴᱷᱩᱰᱨᱟᱹ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱥᱮᱞᱮᱫ ᱜᱮᱭᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wolffstrunk ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wolffstrunk ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱹᱦᱪᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Brandbook: 128 mm x 175 mm, 132 pages
- ᱴᱮᱜ ᱠᱚ
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- ᱯᱨᱮᱨᱚᱱᱟ
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was my bachelor thesis and took about 4 month time.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Karen Cuthbert, 2020
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Karen Cuthbert
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- #1-#5 Karen Cuthbert, 2020
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
