Ruikang Xie ᱨᱮᱱᱟᱜ Eyesight Nutrition Package ᱩᱯᱷᱟᱨ ᱵᱟᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Eyesight Nutrition Package ᱩᱯᱷᱟᱨ ᱵᱟᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ
Ruikang Xie ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiexie Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#102228 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Eyesight Nutrition Package ᱩᱯᱷᱟᱨ ᱵᱟᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱟᱦᱟᱸ ᱱᱮᱲᱟ (Eyesight) ᱱᱮᱡᱨᱤᱥᱚᱱ ᱯᱮᱠᱮᱡ ᱮᱠᱟᱛᱮ ᱯᱟᱱᱛᱮ ᱦᱚᱲᱚᱞ ᱵᱚᱸᱜᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱨᱮᱦᱚᱸ ᱚᱯᱴᱤᱠᱟᱞ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱔᱕ᱴᱟᱝ (35th) ᱦᱤᱲᱤᱧ ᱛᱟᱨᱤᱠ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱱᱟᱣᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱸᱜᱟ ᱠᱟᱨᱰᱵᱳᱰ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱒᱙᱐ ᱵᱟᱭ ᱒᱙᱐ ᱵᱟᱭ ᱒᱙᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱟᱹᱲᱤ ᱡᱟᱹᱛᱤ ᱦᱩᱰᱤᱧ ᱵᱚᱸᱜᱟᱠᱳ ᱢᱮᱜᱱᱮᱴᱤᱠ ᱪᱚᱨᱚᱠᱟᱱ ᱠᱚᱶᱟᱜ ᱟᱨᱜᱟ ᱥᱟᱸᱫᱤ ᱡᱟᱹᱴᱤ ᱦᱟᱴᱤᱧ ᱨᱮ ᱴᱮᱴᱟᱶ ᱠᱟᱱᱟᱠᱚ, ᱟᱨ ᱢᱚᱬᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱮᱴ ᱵᱚᱸᱜᱟ ᱨᱮ ᱠᱟᱞᱮᱸᱰᱟᱨ, ᱥᱟᱶᱛᱟ ᱴᱷᱮᱱ ᱟᱨ ᱠᱩᱯᱚᱱ ᱠᱚ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱡᱟᱹᱛᱤ ᱠᱩᱲᱤ ᱨᱮ ᱢᱤᱫ ᱢᱤᱫ ᱪᱮᱴᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱰᱤᱧᱟᱜ ᱢᱟᱛᱟ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱵᱨᱟᱸᱰ ᱠᱟᱛᱷᱟ ᱥᱟᱶ ᱪᱷᱟᱯᱟᱣᱠᱟᱱ ᱵᱩᱠᱞᱮᱴ ᱟᱨ ᱠᱚᱴᱚ ᱩᱯᱷᱟᱨ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱡᱟᱹᱛᱤ ᱦᱚᱲᱚᱞ ᱴᱮᱛᱟᱜ ᱛᱤ ᱛᱮ ᱡᱳᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱥᱟᱶ ᱡᱚᱛᱚ ᱫᱤᱱ ᱠᱟᱹᱢᱤ, ᱠᱷᱮᱞ, ᱢᱚᱱᱟᱨᱟᱝ ᱟᱨ ᱵᱷᱨᱚᱢᱚᱬ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱠᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Eyesight Nutrition Package ᱩᱯᱷᱟᱨ ᱵᱟᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Eyesight Nutrition Package ᱩᱯᱷᱟᱨ ᱵᱟᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 290mmx290mmx290mm
- ᱴᱮᱜ ᱠᱚ
- Glasses, nutrition, packaging design, brand humanities
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- ᱯᱨᱮᱨᱚᱱᱟ
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Started in October 2019 and completed in November, all completed in Dongguan, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-5 Lin Jiahui
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
