Etereo Pte Ltd ᱨᱮᱱᱟᱜ Adore Repackaging Primary Function: ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Adore Repackaging Primary Function: ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ
Etereo Pte Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Etereo Pte Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101113 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Adore Repackaging Primary Function: ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Adore ᱚᱠᱟ ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱥᱨᱟ ᱨᱮ ᱦᱟᱛ ᱚᱞ ᱛᱮᱦᱮᱸᱨᱮᱱ ᱴᱟᱭᱯᱯᱷᱮᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱯᱟᱦᱴᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱞᱤᱢᱮᱱᱴ ᱛᱟᱦᱮᱸᱸ ᱠᱟᱛᱮ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱣᱟᱱ ᱚᱨ ᱚᱸᱜ ᱵᱚᱸ ᱢᱮᱴᱟᱣ ᱠᱟᱛᱮ ᱚᱲᱟᱜᱼᱮᱱᱟ ᱾ ᱞᱮᱛᱟᱸᱣᱴ ᱠᱚ ᱴᱷᱤᱠ ᱴᱷᱤᱠ ᱟᱨ ᱥᱟᱫᱟ ᱵᱮᱠᱜᱨᱟᱩᱸᱰ ᱨᱮ ᱪᱚᱠᱟᱛ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱩᱲᱤᱤᱡᱚᱛᱮ ᱡᱟᱶ ᱦᱚᱲᱤᱭᱟᱹᱞ ᱦᱟᱹᱞᱚᱛ ᱨᱮᱭᱟᱜ ᱡᱟᱶᱤ ᱛᱮ ᱡᱚᱦᱟᱨ ᱦᱚᱪᱚ ᱠᱟᱱᱟ ᱾ ᱟᱰᱮᱨ ᱯᱮᱠᱮᱴ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱨᱮᱡᱚᱠ ᱴᱮᱸ ᱯᱩᱨᱟᱹ ᱛᱮ ᱥᱤᱞ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱨᱦᱚᱸ ᱨᱤ-ᱥᱤᱞ ᱦᱚᱪᱚ ᱡᱚᱜ ᱠᱶᱟᱞᱚᱡᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱡᱟᱦᱟᱸ ᱡᱟᱨᱩᱨᱤ ᱚᱱᱟ ᱮᱢ ᱚᱲᱟᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱯᱮᱠᱮᱴ ᱠᱚ ᱟᱨᱦᱚᱸ ᱵᱚᱸᱫᱚᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱮᱰ ᱠᱚ ᱡᱤᱵᱟᱱᱩ ᱟᱨ ᱵᱮᱠᱴᱮᱨᱤᱭᱟ ᱠᱷᱚᱱ ᱨᱚᱠᱷᱟ ᱦᱩᱭᱭᱟ ᱾ ᱯᱮᱸᱴᱤᱞᱟᱭᱤᱱᱟᱹᱨ, ᱫᱤᱱᱟᱹᱢ ᱟᱨ ᱟᱭᱩᱵᱽ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮ ᱥᱟᱭᱡ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Adore Repackaging Primary Function: ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Adore Repackaging Primary Function: ᱥᱮᱱᱮᱴᱟᱨᱤ ᱯᱮᱰ ᱯᱮᱥᱨᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - ᱴᱮᱜ ᱠᱚ
- Sanitary Pads, Repackaging, Rebranding, Females
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- ᱯᱨᱮᱨᱚᱱᱟ
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
