Alexander Chin ᱨᱮᱱᱟᱜ 2019 National Card Collection Day Deck ᱮᱱᱮᱡ ᱠᱟᱰ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ (ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
2019 National Card Collection Day Deck ᱮᱱᱮᱡ ᱠᱟᱰ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ (ᱯᱮᱠᱮᱡᱤᱝ)
Alexander Chin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Seasons Playing Cards
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101023 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
2019 National Card Collection Day Deck ᱮᱱᱮᱡ ᱠᱟᱰ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ (ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ
᱒᱐᱑᱙ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱠᱟᱰ ᱡᱟᱦᱟᱸᱨᱮᱼᱢᱟᱦᱟ ᱰᱮᱠ ᱫᱚ ᱮᱱᱮᱡ ᱠᱟᱰ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤᱭᱟᱹᱱ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱢᱚᱨᱚᱠᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱽᱢᱟᱦᱟᱞ ᱠᱚ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱫᱟ, ᱚᱠᱟ ᱨᱮ ᱤᱱᱴᱟᱜᱞᱤᱭᱚ ᱠᱷᱚᱫᱟᱭ ᱠᱚ ᱫᱷᱤᱨᱤ ᱠᱷᱚᱫᱟᱭ ᱠᱟᱹᱢᱤ ᱟᱨ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱱᱟᱠᱥᱟ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱰᱷᱟᱨᱮ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱩᱠᱞᱤ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱭ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱡᱮ ᱫᱩᱣᱟᱹᱨ ᱠᱩᱞᱚᱜ ᱢᱟ᱾ ᱪᱟᱹᱵᱤ ᱵᱷᱩᱜᱟᱹᱜ ᱦᱚᱨ ᱛᱮ ᱛᱚᱨᱚᱬ ᱨᱟᱠᱟᱵ ᱞᱮᱠᱷᱟᱱ ᱯᱩᱭᱞᱩ ᱠᱚᱴᱷᱟ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾ ᱓᱐ ᱯᱨᱚᱛᱤᱥᱚᱛ ᱚᱯᱮᱥᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱵᱟᱨᱼᱦᱚᱨ ᱟᱭᱱᱟ ᱫᱚ ᱢᱤᱫ ᱚᱲᱟᱜ ᱩᱠᱩ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱮᱢ ᱞᱮᱠᱷᱟᱱ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱢᱩᱪᱟᱹᱫ ᱩᱫᱩᱜ ᱨᱮ ᱫᱚ ᱫᱩᱦᱲᱟᱹᱼᱫᱩᱦᱲᱟᱹ ᱢᱟᱨᱥᱟᱞ ᱟᱠᱟᱱ ᱦᱚᱨ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱠᱟᱰ ᱠᱚ ᱨᱮ ᱩᱛᱷᱱᱟᱹᱣ ᱟᱠᱟᱱ ᱡᱷᱟᱞᱟᱡᱷᱩᱞᱤ ᱴᱟᱭᱤᱞ ᱞᱮᱠᱟᱱ ᱠᱳᱴᱤᱝ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
2019 National Card Collection Day Deck ᱮᱱᱮᱡ ᱠᱟᱰ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ (ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 2019 National Card Collection Day Deck ᱮᱱᱮᱡ ᱠᱟᱰ ᱯᱩᱴᱩᱹᱡ ᱢᱚᱦᱚᱰ (ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 68mm x Depth 22mm x Height 90mm
- ᱴᱮᱜ ᱠᱚ
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- .
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photography: Bryan Aellen
ᱥᱯᱚᱱᱥᱚᱨᱰ
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