Emanuele Grittini ᱨᱮᱱᱟᱜ Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ
Emanuele Grittini ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ai Academy
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
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Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱵᱟᱵᱚᱛ ᱛᱮ
Ai Academy ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱨᱤᱛ᱒ᱤᱢ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱮᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ (AI) ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱥᱮᱱᱟᱛ ᱮᱢ ᱠᱚᱨᱚᱸ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱚᱠᱟ ᱢᱚᱱᱚᱥᱯᱮᱥᱠᱰ ᱯᱷᱚᱱᱴ ᱨᱮ ᱚᱠᱟ ᱯᱨᱚᱜᱨᱟᱢᱤᱝ ᱮᱱᱵᱷᱟᱭᱨᱚᱱᱢᱮᱱᱴ ᱨᱮ ᱟᱭᱢᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭ ᱠᱟᱱᱟ ᱚᱱᱟ ᱨᱮ ᱵᱮᱰ ᱦᱩᱭᱮᱱᱟ ᱾ ᱵᱮᱠᱜᱨᱟᱨᱩᱱᱰ ᱠᱚ, ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱮᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱨᱮᱭᱟᱜ ᱟᱡᱠᱟᱛ-ᱟᱡᱠᱟᱛ ᱵᱤᱥᱚᱭ ᱡᱟᱦᱟᱱ ᱟᱸᱠᱟᱨ ᱠᱚ, ᱚᱱᱟ ᱠᱚ ᱮᱴᱠᱟᱨᱮᱭᱟᱱ ᱠᱩᱥᱤ ᱨᱮ ᱛᱚᱨᱡᱚᱢᱟ ᱠᱟᱱᱟ, ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱮᱫᱥᱮᱫ ᱦᱩᱰᱤᱧ ᱵᱟᱝ ᱢᱮᱱᱠᱷᱟᱱ ᱾ ᱚᱱᱟ ᱠᱚ ᱫᱟᱜ-ᱵᱤᱥᱮᱫ ᱨᱚᱝ ᱠᱚ ᱵᱟᱵᱚᱛ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱸᱴᱟᱞ ᱢᱤᱠᱥᱤᱝ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱟᱭᱢᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷ ᱟᱨ ᱯᱚᱥᱴ-ᱯᱨᱚᱰᱚᱠᱥᱚᱱ ᱦᱩᱭᱮᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱟᱨ ᱵᱮᱠᱜᱨᱟᱨᱩᱱᱰ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱤᱛᱠᱟᱨ ᱛᱮ ᱞᱚᱜᱚ ᱵᱟᱨ ᱥᱟᱶᱴᱮ ᱧᱮᱞᱚᱜᱼᱟᱭ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱛᱤᱠᱤᱱ ᱨᱚᱝ ᱠᱚ, ᱮᱵᱷᱮᱸᱴ ᱟᱨ ᱥᱚᱥᱤᱭᱚᱞ ᱢᱤᱰᱤᱭᱟ ᱥᱟᱢᱟᱱ ᱠᱚ ᱨᱮ ᱪᱤᱱᱦᱟᱹᱭ ᱡᱚᱛᱚ ᱮᱢ ᱠᱚᱨᱚᱸ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- ᱴᱮᱜ ᱠᱚ
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
