Zhang Zhipeng ᱨᱮᱱᱟᱜ Fenjiu ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Fenjiu ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
Zhang Zhipeng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Fen Jiu Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100408 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fenjiu ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱮᱸᱡᱤᱭᱩ ᱢᱮᱱᱠᱷᱟᱱ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱫᱟᱨᱩ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱾ ᱵᱚᱛᱚᱞ ᱠᱟᱶ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱱᱟ ᱨᱮ ᱱᱤᱞ ᱨᱚᱸ ᱨᱮᱭᱟᱜ ᱥᱯᱨᱮ ᱪᱮᱢᱮᱡ ᱟᱹᱛᱩ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱰ ᱨᱮ ᱴᱮ ᱠᱷᱚᱸᱰ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱛᱚᱯᱚᱞ ᱟᱯᱨᱤᱠᱚᱴ ᱵᱟᱦᱟ ᱞᱮᱠᱟ ᱨᱚᱡ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱪᱚᱴᱚᱜ ᱨᱮᱭᱟᱜ ᱯᱟᱴᱟᱨᱱ ᱯᱚᱱ ᱞᱮᱭᱚᱨ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱲᱮᱸᱜᱮᱞ ᱞᱮᱠᱟ ᱦᱩᱰᱤᱧ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱵᱨᱚᱱᱡᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱦᱨᱮ ᱠᱷᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱩᱵᱟᱜ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱨᱮ ᱵᱨᱚᱱᱡᱤᱝ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱟᱭᱢᱟ ᱫᱚ ᱕᱐᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱥᱟᱶᱤᱡᱟᱣᱤᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱒᱕.᱕ ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱩᱥᱟᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱯᱩᱨᱟᱹᱱᱚ ᱡᱷᱤᱡᱷᱨᱤ ᱵᱟᱦᱟ ᱨᱩᱣᱟᱹᱲ ᱟᱨ ᱱᱤᱛᱚᱜ ᱟᱠᱟᱨ ᱩᱛᱟᱲ ᱦᱚᱪᱚᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱥᱟᱶᱛᱟᱹ ᱫᱟᱲᱮᱭᱟᱜᱟ ᱫᱟᱲᱮ ᱠᱚᱨᱟ ᱠᱚ ᱛᱮᱭᱟᱜ ᱦᱟᱴᱤᱧ ᱦᱩᱭᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fenjiu ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fenjiu ᱫᱟᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
- ᱴᱮᱜ ᱠᱚ
- Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
- ᱯᱨᱮᱨᱚᱱᱟ
- Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design director: Zhang Zhipeng
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Zhang Zhipeng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
