Superlimao Umwihariko w'Ikirango na Ruis Vargas

Umushinga Superlimao Umwihariko w'Ikirango wa Ruis Vargas ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Superlimao Umwihariko w'Ikirango

na Ruis Vargas

Umukiriya: Laika

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

12,800

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #98423

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Superlimao Umwihariko w'Ikirango

Superlimao ni umwihariko w'ikirango wakozwe ku bw'isosiyete y'ubwubatsi yo muri Berezile. Ikirango (logo) gishingiye ku buryo bwa "grotesque typography," gitanga imvugo ikomeye ihuye n'amashusho n'imigenzo y'amabara atandukanye. Umwihariko urimo amakarita y'ubucuruzi, sitikere zo gufunga amabahasha, iyerekana ry'ikigo ndetse n'amaposita. Amaposita acapwa ku mpapuro za offset za garama 75, kandi akomatanywa ku nkuta n'ibipangwa kugira ngo yerekane icyicaro cy'ibiro ndetse n'aho imirimo y'ubwubatsi ikorerwa. Ururimi rw'ijisho rushobora kuba rukomeye kandi rugaragaza igitekerezo icyarimwe, bitewe n'ubutumwa n'imikorere by'ahantu runaka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Superlimao Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Superlimao Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Superlimao Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Ibipimo n'Ipaki: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Ibibazo Fatizo: Brand, poster, logotype, illustration, visual identity, Laika Design
Ikoranabuhanga ryo Guteza Imbere: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Ikibazo cy'Ishusho: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Ubushakashatsi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Ibyatumye Habaho: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Igihe cy'Umushinga: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Uburyo bw'Imikorere: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patente: Laika Design
Abagize Itsinda: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Abafotoye: Laika Design