Avgoulakia Ibikoresho byo Kugurisha na Antonia Skaraki

Umushinga Avgoulakia Ibikoresho byo Kugurisha wa Antonia Skaraki ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Avgoulakia Ibikoresho byo Kugurisha

na Antonia Skaraki

Umukiriya: Zouras Farm

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Avgoulakia Ibikoresho byo Kugurisha

Ni iki cyabanje: inkoko cyangwa igi? Niyo kibazo cya mbere gisanzwe kigomba gusubizwa, ariko muri iki kibazo hari ikindi kibazo kandi. Iyo ushaka kwishimira ibicuruzwa bya kera mu buryo butiteguye kandi butandukanye, ni iki ukeneye? Nibyo, icya mbere, iyerekwa ritunguranye rishobora kwitandukanya. Nicyo cyagombaga gukorerwa brand Avgoulakia, binyuze mu gitekerezo cy'ubuhanga gishobora kwerekana imico yihariye ya brand mu buryo bugezweho, butandukanye kandi bushimishije.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Avgoulakia Ibikoresho byo Kugurisha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Avgoulakia Ibikoresho byo Kugurisha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Avgoulakia Ibikoresho byo Kugurisha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Ibipimo n'Ipaki: kit: paper, 479 x 1157 (mm)
Ibibazo Fatizo: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Ikoranabuhanga ryo Guteza Imbere: Paper. Environmentally friendly.
Ikibazo cy'Ishusho: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Ubushakashatsi: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Ibyatumye Habaho: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Igihe cy'Umushinga: The project began in 2018 and finished in 2019 in Athens, Greece.
Uburyo bw'Imikorere: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Abagize Itsinda: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Abafotoye: A.S. Advertising, 2019