Terark Igishushanyo cy'Umwihariko Ngaragaza na Tong Wen

Umushinga Terark Igishushanyo cy'Umwihariko Ngaragaza wa Tong Wen ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2020

Terark Igishushanyo cy'Umwihariko Ngaragaza

na Tong Wen

Umukiriya: Tong Wen

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

11,004

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #93931

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Terark Igishushanyo cy'Umwihariko Ngaragaza

Terark ni igishushanyo cy'umwihariko cyakozwe ku bw'ikigo cya tekinoroji gitanga serivisi zo gutunganya amakuru menshi (big data). Igishushanyo gishingiye ku dutonyanga (dot matrix) duhuzwe n'amabara menshi ahinduka mu buryo bworoshye (gradient colors). Utwo dutonyanga duhuzwe neza tugakora inyuguti T, inyuguti ya mbere y'izina ry'ikigo. Hatanzwe uburyo bwinshi bw'amabara ahinduka (gradient shaders) kugira ngo iki gishushanyo gishobore gukoreshwa mu buryo bwinshi butandukanye. Hanatanzwe inyuguti (font) yihariye n'imiterere y'utudonyanga kugira ngo bikoreshwe mu bikorwa byo gucapa n'ibindi bikoresho. Iki gishushanyo cy'umwihariko cyakoreshejwe kuri za broshuri, ibitabo by'umwaka (yearbooks), amakarita y'amazina, ndetse na za shishi z'amazi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Terark Igishushanyo cy'Umwihariko Ngaragaza ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Terark Igishushanyo cy'Umwihariko Ngaragaza biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Terark Igishushanyo cy'Umwihariko Ngaragaza yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Ibipimo n'Ipaki: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Ibibazo Fatizo: Technology, branding, identity, logo, font
Ikoranabuhanga ryo Guteza Imbere: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Ikibazo cy'Ishusho: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Ubushakashatsi: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ibyatumye Habaho: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Igihe cy'Umushinga: This project took 3 month from end to end. Main design part was done in San Francisco.
Uburyo bw'Imikorere: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.