Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo na Jie Yang

Umushinga Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo wa Jie Yang ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2020

Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo

na Jie Yang

Umukiriya: Decelent

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #93825

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo

Lovely Xinjiang ni ikimenyetso mvugo (visual identity) cy'ikibuga kinini cy'ibiryo kiri i Urumqi, muri Xinjiang. Igishushanyo gishingiye ku buhanga kera bw'Abanyaigiri (Uygur) bwo gusya no guhuza amatafari, buboneka ku nyubako gakondo z'akarere. Ibintu by'umuco w'akarere byashushanyijwe nk'utubice tworoshye tw'ishusho, hanyuma tugahuzwa bikagira ishusho nini. Buri kabice karerekana umuco utandukanye, kandi hamwe utubice twose dukorana ishusho imwe yuzuye. Iki kimenyetso cyakoreshejwe mu kibuga cyose cy'ibiryo, kirimo ibyumba bya kigenga 56, buri kimwe cyerekana umuco w'igihugu runaka. Intego ni ukwerekana imico myinshi ya Xinjiang nk'umwe rukumbi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Lovely Xinjiang Ikimenyetso Nyamukuru cy'Ikibuga cy'Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Ibipimo n'Ipaki: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Ibibazo Fatizo: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Ikoranabuhanga ryo Guteza Imbere: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Ikibazo cy'Ishusho: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Ubushakashatsi: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Ibyatumye Habaho: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Igihe cy'Umushinga: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Uburyo bw'Imikorere: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Abagize Itsinda: JieYang