Love&wash Primary Function: Ipakisha na Alexander Cherkasov

Umushinga Love&wash Primary Function: Ipakisha wa Alexander Cherkasov ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Love&wash Primary Function: Ipakisha

na Alexander Cherkasov

Umukiriya: Love&wash

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

27,682

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #92436

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Love&wash Primary Function: Ipakisha

Love&wash ni igishushanyo cy'ipakisha ry'ibicuruzwa byo koga imyenda, birimo ifu yo koga, jeli yo koga, tugusule (capsules) n'igikuraho ibizinga. Iki gitekerezo cyerekana ubwitonzi binyuze mu kigereranyo cyoroshye cy'imyenda ihobera. Ku ikarita y'ifu igenewe imyenda ifite amabara, agatiganwenge (T-shirt) k'umuhondo wa orange na sheti ya jeans birahoberana. Inyuguti z'ikirango zegeranyijwe kugira ngo zisubiremo icyo gitekerezo kimwe. Amabara y'inyuma atandukanya ibicuruzwa, mu gihe imyandiko y'ubururu igaragaza inzozi n'isuku. Ipakisha rikozwe mu ikarito na plastiki, kandi hateganyijwe gukoresha ibikoresho bishobora kwangirika mu buryo bwiza (biodegradable).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Love&wash Primary Function: Ipakisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Love&wash Primary Function: Ipakisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Love&wash Primary Function: Ipakisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Ibipimo n'Ipaki: This packaging is planned to be based on biodegradable materials.
Ibibazo Fatizo: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Ikoranabuhanga ryo Guteza Imbere: This packages are made of the following materials: cardboard, plastic.
Ikibazo cy'Ishusho: It was necessary to stick to one main idea and filter out all unnecessary options.
Ubushakashatsi: There was carried an analysis of the market for Laundry products and analysis of target audience.
Ibyatumye Habaho: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Igihe cy'Umushinga: The project was prepared for several month at the beginning of 2019 in Moscow
Uburyo bw'Imikorere: Consumers will feel love and care in this concept.
Abagize Itsinda: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin