Digital Design Days Umwihariko w'Ikirango na Jekyll & Hyde

Umushinga Digital Design Days Umwihariko w'Ikirango wa Jekyll & Hyde ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Digital Design Days Umwihariko w'Ikirango

na Jekyll & Hyde

Umukiriya: Digital Design Days

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

13,115

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89836

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Digital Design Days Umwihariko w'Ikirango

Digital Design Days ni umwihariko w'ikirango wakorewe ibirori mpuzamahanga by'igishushanyo cya digitale. Ikimenyetso ni akamenyetso gasubiza gahindagurika ukurikije ingano y'ikoreshwa, kinyuze mu guhindura uko ibice by'akamenyetso bigaragara. Inyuguti D yubatswe muri ibi bice kandi igaragaza urumuri, imbaraga n'imigendekere. Amabara icyenda agaragaza ibirori bitandukanye n'ibihugu bitandukanye, mu gihe uburyo bw'imirongo bushyigikira ikoreshwa ry'amabara umukara n'umweru. Uyu mwihariko ukora neza mu bikoresho bya digitale ndetse no mu icapiro, ku ngano nto no ku ngano nini.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Digital Design Days Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Digital Design Days Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Digital Design Days Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Ibipimo n'Ipaki: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Ibibazo Fatizo: digital design, innovation, responsive logo, frequency, gradient, brand identity
Ikoranabuhanga ryo Guteza Imbere: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Ikibazo cy'Ishusho: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Ubushakashatsi: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Ibyatumye Habaho: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Igihe cy'Umushinga: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Uburyo bw'Imikorere: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patente: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Abagize Itsinda: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Abafotoye: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019