Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs) na Pica Packaging Design Lab

Umushinga Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs) wa Pica Packaging Design Lab ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs)

na Pica Packaging Design Lab

Umukiriya: Beijing Lvsan Chemistry Co.Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89378

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs)

Beautiful Life ni igishushanyo cy'ipaki ry'uduce tw'imisusire tugurishwa muri Cyina. Ipaki ry'uduce tw'imisusire rigengwa n'amategeko akomeye, bityo ibicuruzwa byinshi ku isoko birasa. Beautiful Life ikoresha ikirango cyanditswe mu buryo bw'ubuhanzi (calligraphy), amashusho y'indabyo za peach, hamwe n'igishushanyo cy'umuntu gifatiwe ku mashusho ya kera yo muri Cyina. Idirisha ryo gufungura rifite imiterere y'urukoge, ikimenyetso gakondo cy'imigisha. Igikarito cy'ibyuma (tin can) gicapishijwe mu mabara umunani, naho agasanduku k'impapuro kabajwe kandi gashushanyijeho izahabu. Igikarito cy'ibyuma gifunga neza impumuro kandi gishobora kubikwa no gukoreshwa kenshi. Igipfundikizo cy'imbere kihishe gituma iyi paki idasobanukira abana kuyifungura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Beautiful Life Gupfunyika Uduce tw'Imisusire (Mothballs) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Ibipimo n'Ipaki: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Ibibazo Fatizo: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ikoranabuhanga ryo Guteza Imbere: 8-color tinplate printing
Carving on paper
Gilding over paper
Ikibazo cy'Ishusho: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Ubushakashatsi: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Ibyatumye Habaho: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Igihe cy'Umushinga: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Uburyo bw'Imikorere: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Abagize Itsinda: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Abafotoye: Shuwei Qi and Rijiang Wang, 2019.