Cafe Tunico Igishushanyo Mbonera na Mateus Matos Montenegro

Umushinga Cafe Tunico Igishushanyo Mbonera wa Mateus Matos Montenegro ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Cafe Tunico Igishushanyo Mbonera

na Mateus Matos Montenegro

Umukiriya: Café Tunico

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #89224

Reba Ibikoresho Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cafe Tunico Igishushanyo Mbonera

Ikirango gisobanura amateka yumuryango. Ikawa, umuryango, abana 7 na Mr Tunico. Izi nizo nkingi ziyi nkuru, kandi nicyo kirango gisobanura. Igishushanyo cya kawa gisimbuza ubushishozi i akadomo; ingofero ya mugenzi wawe itandukana ihagarariye Mr Tunico; imyandikire yerekana imigenzo yumuryango nuburyo bwubukorikori bwo gukora ikawa. Igishushanyo cya kashe ni ukumenya ikirango vuba iyo gishyizwe ahantu hamwe nibintu bitandukanye hakoreshejwe T, ibaruwa yambere ya Tunico, ingofero ye nintete 7 hirya no hino, byerekana abana 7 yahaye umurage wubutaka bwe kandi imyaka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Cafe Tunico Igishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cafe Tunico Igishushanyo Mbonera biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cafe Tunico Igishushanyo Mbonera ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Ibipimo n'Ipaki: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Ibibazo Fatizo: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Ikoranabuhanga ryo Guteza Imbere: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Ikibazo cy'Ishusho: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Ubushakashatsi: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Ibyatumye Habaho: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Igihe cy'Umushinga: February 2018 to may 2019
Uburyo bw'Imikorere: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Abafotoye: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.