Umushinga Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi wa Xiaomi ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2020
Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi
na Xiaomi
Umukiriya: Xiaomi
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #89167Imigereranyo
Ibyerekeye Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi
Mi Sports Bluetooth Headset Mini ni igipfundikizo cyakozwe kuri ecouteur ya Bluetooth ikoreshwa mu mikino y'imikino. Imbere y'igipfundikizo hagaragara gusa uduce twinjizwamo mu matwi n'agafuka ka kontroro, mu gihe umugozi wo guhuza ugumana wihishe. Agasanduku ka PET kari imbere gafata igikoresho cy'amatwi mu mwanya wako, naho ipapuro rikoreshwa nk'ikirahuri cy'inyuma rigakora igikonjo cy'inyuma. Iyo urebye uhereye kure, uduce twombi twinjizwamo mu matwi tugaragara nk'amaso, na kontroro igaragara nk'akanwa. Amabara yongewemo n'amakuru yacapishijwe bituma buri gipfundikizo gihindurwa ikimenyetso cy'emoji gifite imvugo itandukanye ku isura. Iyi gushushanya igamije gukurura abaguzi bakiri bato ku giciro gito cyo gukora.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mi Sports Bluetooth Headset Mini Igipfundikizo cy'Amatwi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Ibipimo n'Ipaki
- dimension height 79mm, Length 110mm, width 28mm
- Ibibazo Fatizo
- Handset, electronic, emoji, packaging, colorful
- Ikoranabuhanga ryo Guteza Imbere
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Ikibazo cy'Ishusho
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Ubushakashatsi
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Ibyatumye Habaho
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Igihe cy'Umushinga
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Uburyo bw'Imikorere
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patente
- Copyrights belong to Xiaomi, 2019
- Abagize Itsinda
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Abafotoye
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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