Cervinago Rosso Igishushanyo Mbonera na Luigi Mazzei

Umushinga Cervinago Rosso Igishushanyo Mbonera wa Luigi Mazzei ni uwatsinze igihembo cyubahwa cyane 2019 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2019

Cervinago Rosso Igishushanyo Mbonera

na Luigi Mazzei

Umukiriya: Azienda Agricola Cerchiara

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

14,003

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #81713

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cervinago Rosso Igishushanyo Mbonera

Mu ntangiriro ya 1940, sinema yerekana "noir" yafashe. Umukinyi nyamukuru yahindutse umudamu wijimye, ureshya kandi mwiza, wambaye imyenda yijimye. Indangamuntu ihagarariwe na label igishushanyo cyahumetswe na film ya Billy Wilder "Indishyi ebyiri". Ibirango byanditse hamwe ninyuguti ya Cervinago yibutsa ibintu byihishe mumacupa na lipstick yumudamu wijimye. Agace k'umusaruro wa geografiya kiganje mubindi bice. Infografiya kuri label yinyuma yerekana ibintu byingenzi bigize icupa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Cervinago Rosso Igishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cervinago Rosso Igishushanyo Mbonera biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cervinago Rosso Igishushanyo Mbonera ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Ibipimo n'Ipaki: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Ibibazo Fatizo: wine, label, packaging, Packaging design, brand identity, Cervinago
Ikoranabuhanga ryo Guteza Imbere: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Ikibazo cy'Ishusho: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Ubushakashatsi: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ibyatumye Habaho: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Igihe cy'Umushinga: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Uburyo bw'Imikorere: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Abagize Itsinda: Designer: Luigi Mazzei
Abafotoye: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019