Destination Paris Bercy Umwihariko w'Ikirango na Fanny De Bray

Umushinga Destination Paris Bercy Umwihariko w'Ikirango wa Fanny De Bray ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2020

Destination Paris Bercy Umwihariko w'Ikirango

na Fanny De Bray

Umukiriya: Made For You

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

11,009

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #71556

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Destination Paris Bercy Umwihariko w'Ikirango

Destination Paris Bercy ni umwihariko w'igaragara (visual identity) wakozwe ku bw'ahantu h'ibirori i Paris. Uyu mwihariko ugaragaza akarere ka Paris Bercy nk'ahantu abanyamwuga n'abaturage muri rusange bashobora gutegurira ibirori. Igitekerezo gishingiye ku bitabo by'ingendo n'amakarita y'iposita y'ikiruhuko. Ikirango cyacapwe nk'ikimenyetso cy'ipasiporo kandi gikora nk'itike y'ubwiza. Buri mufatanyabikorwa agaragazwa n'ikirango gifite imiterere y'ikimenyetso, bigakora umukono umwe uhuza ubumenyi butandukanye. Umupaka w'amabara y'ubururu, umweru n'umutuku wibutsa amabahasha ya kera y'iposita y'indege n'ubwiza bw'Ubufaransa. Uyu mwihariko ukoreshwa kuri karita y'ubucuruzi, agatabo n'urubuga rwa interineti.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Destination Paris Bercy Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Destination Paris Bercy Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Destination Paris Bercy Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Ibipimo n'Ipaki: Business card : 85 X 55 mm
booklet : A4
Ibibazo Fatizo: event, business, graphic design, paris
Ikoranabuhanga ryo Guteza Imbere: Logo
Business card
booklet
Web site
Ibyatumye Habaho: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Igihe cy'Umushinga: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Abagize Itsinda: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Abafotoye: Photographe : Maxime Huriez