Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete na Jone Aleksiunaite

Umushinga Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete wa Jone Aleksiunaite ni uwatsinze igihembo cyubahwa cyane 2013 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2013

Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete

na Jone Aleksiunaite

Umukiriya: Vilnius Academy of Arts

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

19,346

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #27919

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete

Umwimerere Ushyizweho n'Abakoresha ni sisitemu ihinduka y'umwimerere w'isosiyete yateguwe ku bw'inzu ndangamurage y'ubuhanzi bugezweho. Iyi sisitemu ihuza igice gihoraho n'igice guhinduka. Ibintu by'ibanze byerekana isura hamwe n'ibicapo bigize igice gihoraho. Igice guhinduka gishingiye ku makuru akorwa n'abasura. Buri musura akora ikimenyetso cye bwite hamwe n'ishusho y'imigendekere. Ibi bintu hanyuma bikoreshwa mu bikoresho byo kwibuka, amashusho agenda, ndetse n'ikirango gihinduka kigaragazwa kuri urubuga rw'ikoranabuhanga no ku mashini z'ikoranabuhanga zigaragaza amashusho. Ibikoresho by'amashusho bikorwa hakoreshejwe amashusho ya vector n'amashusho yafashwe (video).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Identity Created by Consumer (ICC) Sisitemu y'Umwimerere w'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Ibipimo n'Ipaki: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Ibibazo Fatizo: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Ikoranabuhanga ryo Guteza Imbere: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Ikibazo cy'Ishusho: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Ubushakashatsi: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Ibyatumye Habaho: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Igihe cy'Umushinga: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Uburyo bw'Imikorere: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Abagize Itsinda: Student Jone Aleksiunaite
Lecturer Marius Bartkus