Fortune Express Gupfunyika Baijiu na Yao Wu

Umushinga Fortune Express Gupfunyika Baijiu wa Yao Wu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2026

Fortune Express Gupfunyika Baijiu

na Yao Wu

Umukiriya: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

7,184

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #182337

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Fortune Express Gupfunyika Baijiu

Fortune Express ni igishushanyo cyo gupfunyika baijiu. Agasanduku gafite igisenge kimeze nk'inzu gapima milimetero 280 kuri 150 kuri 230 kandi gafungurwa hepfo. Kuzamura buri gice cy'imbere kigaragaza amacupa atanu, kandi buri cupa cyerekana Imana y'Ubukire itandukanye mu ibara ry'Ibintu Bitanu (Five Elements). Munsi y'amacupa hari udusanduku dutanu tw'ibanga twuzuye ibikinisho byoroshye, dutabwa kugira ngo tugaragaze udushusho duto twashushanyijwe mu buryo bwihariye. Agasanduku k'inyuma karangijwe hakoreshejwe gukanda ifoyo (foil stamping), kandi ibirango byacapwe mu buryo bwa digitale. Ibikinisho byoroshye bikozwe mu budodo bwa polyester bworoshye bufite imitako idodesheje.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Fortune Express Gupfunyika Baijiu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Fortune Express Gupfunyika Baijiu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Fortune Express Gupfunyika Baijiu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Ibipimo n'Ipaki: Length 280mm x Width 150mm x Height 230mm
Ibibazo Fatizo: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Ikoranabuhanga ryo Guteza Imbere: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Ikibazo cy'Ishusho: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Ubushakashatsi: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Ibyatumye Habaho: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Igihe cy'Umushinga: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Uburyo bw'Imikorere: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patente: /
Abagize Itsinda: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Abafotoye: /