Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango na Naoki Eguchi and Taiki Yamada

Umushinga Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango wa Naoki Eguchi and Taiki Yamada ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2026

Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango

na Naoki Eguchi and Taiki Yamada

Umukiriya: RooFarm Inc.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #181329

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango

Book Text: Uyu mushinga ni igikorwa cyo guhindura ikirango kijyanye no kwaguka kw'ubucuruzi bwa Roofarm's. Iki kigo cyakuze kivuye mu buhinzi bukorerwa hejuru ku nzu mu mijyi, none kirimo kwaguka mu buhinzi bunini bwo mu cyaro hamwe n'ibikorwa byacyo byo mu mijyi. Muri iki gihe, icyerekezo cy'ikigo cyongeye gusobanurwa nk'Uguhindura Ubuhinzi kugira ngo Hakomeze Kubaho Ibiribwa ku Isi. Iki cyerekezo cyahinduwe cikaba ikimenyetso gikomotse ku muyoboro w'amashanyarazi kigaragaza ubuhinzi nk'ibikorwa remezo. Iki kimenyetso kirimo imiterere ibiri ihujwe igaragaza umubano uri hagati ya sisitemu z'imijyi n'iz'icyaro.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Roofarm Rebranding Primary Function: Ikimenyetso cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Ibipimo n'Ipaki: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Ibibazo Fatizo: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Ikoranabuhanga ryo Guteza Imbere: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Ikibazo cy'Ishusho: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Ubushakashatsi: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Ibyatumye Habaho: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Igihe cy'Umushinga: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Uburyo bw'Imikorere: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Abagize Itsinda: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Abafotoye: Naoki Eguchi / Taiki Yamada