Umushinga Cafe Guardiao Gupfunyika Ikawa wa Tipz ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2026

Cafe Guardiao Gupfunyika Ikawa

na Tipz

Umukiriya: Cooabriel

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

7,110

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #181277

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cafe Guardiao Gupfunyika Ikawa

Cafe Guardiao ni igishushanyo cyo gupfunyika ikawa yo mu rwego rwo hejuru, ikaranzwe kandi isekuwe, ikorwa na koperative yo muri Burezili. Ikirango kigaragara gishingiye ku ishusho ya marayika mukuru, yashushanyijwe mu buryo bw'ubugeni bwo kubaza, ifite amababa arinda nk'ikimenyetso nyamukuru mu buryo bugaragara. Inyandiko z'inyuguti zikomeye zitanga urutonde rugaragara neza aho igicuruzwa kigurishirizwa. Akapapuro k'ikirango kagaragaza urwego rwo gukaranga, inkomoko ya koperative, ndetse n'uko igizwe na conilon nziza ijana ku ijana. Icapiro rya flexographie ku mpapuro za kraft n'ibikoresho bifite ubuso budasakuza biha igipfunyika isura idasakuza n'ubuso bwiza bwo gukoraho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Cafe Guardiao Gupfunyika Ikawa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cafe Guardiao Gupfunyika Ikawa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cafe Guardiao Gupfunyika Ikawa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Ibipimo n'Ipaki: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Ibibazo Fatizo: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Ikoranabuhanga ryo Guteza Imbere: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Ikibazo cy'Ishusho: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Ubushakashatsi: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Ibyatumye Habaho: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Igihe cy'Umushinga: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Uburyo bw'Imikorere: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Abagize Itsinda: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro