Kratistos Shopper Bag Gupfunyika na Konstantinos Chamamtzis

Umushinga Kratistos Shopper Bag Gupfunyika wa Konstantinos Chamamtzis ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2026

Kratistos Shopper Bag Gupfunyika

na Konstantinos Chamamtzis

Umukiriya: Kratistos by Costis

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

5,326

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #177263

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Kratistos Shopper Bag Gupfunyika

Kratistos yerekanye igikapu cyayo gishya kandi gihanga cy'isaha yo ku kuboko, cyahumekewe n'ikirango kizwi cy'inyuguti A cy'iyi marike, kigereranya intangiriro nshya n'ubuhanga buhebuje. Igishushanyo cyihariye cy'iki gikapu gihuza amashusho n'umugozi w'ipfundo kugira ngo ikirango kigaragare mu buryo bushimishije iyo gifashwe, bigahindura ipfunyika rikaba intangarugero y'umwirondoro w'iyi marike. Ubukorikori bunoze bwatumye amashusho n'umugozi bihuzwa neza mu buryo butunganye, mu gihe guhuza amabara byakozwe n'ubwitonzi bwinshi byatsinze ingorane z'ibikoresho byoroshye kwangirika. Iki gikapu gishyizeho urwego rushya rw'ihanga mu kwerekana marike.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Kratistos Shopper Bag Gupfunyika ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Kratistos Shopper Bag Gupfunyika biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Kratistos Shopper Bag Gupfunyika yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Ibipimo n'Ipaki: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Ibibazo Fatizo: shopper bag, kratistos, A, functionality, branding, luxury
Ikoranabuhanga ryo Guteza Imbere: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Ikibazo cy'Ishusho: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Ubushakashatsi: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Ibyatumye Habaho: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Igihe cy'Umushinga: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Uburyo bw'Imikorere: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patente: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Abafotoye: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios