Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze na Liandong Zhang and Xueqian Zhang

Umushinga Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze wa Liandong Zhang and Xueqian Zhang ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2025

Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze

na Liandong Zhang and Xueqian Zhang

Umukiriya: Guizhou Guijiu Group Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #170686

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze

Guijiu 20 ni ipfunyika ry'ikinyobwa gikaze cyo mu bwoko bwa baijiu cyo mu Bushinwa. Icupa rihuza igice cyo hejuru gifite ishusho y'uruziga n'umubiri ufite impande enye zingana, imiterere ifitanye isano n'ibitekerezo gakondo by'ubwumvikane. Amashusho abumbye y'ibinyugunyugu, phoenix, inyoni n'amafi akomoka ku mashusho gakondo y'amoko atuye muri Guizhou, mu Bushinwa. Imirongo y'impeta za buri mwaka n'imirongo y'ibiterasi bigereranya gusaza kw'ikinyobwa n'imiterere y'ahantu haho. Icupa rikozwe mu kirahure kibonerana cyane gifite umupfundikizo w'icyuma, kandi ubuhanga bwo gutunganya hejuru buha ikirahure imiterere isa n'iy'ibumba ku giciro kiri hasi. Umubiri ufite impande enye zingana kandi utuma icupa rifatwa neza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Guijiu 20 Ipfunyika ry'Ibinyobwa Bikaze itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Ibipimo n'Ipaki: box：140*110*275mm
bottle：115*62*223mm
Ibibazo Fatizo: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Ikoranabuhanga ryo Guteza Imbere: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Ikibazo cy'Ishusho: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Ubushakashatsi: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Ibyatumye Habaho: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Igihe cy'Umushinga: The project launched in February 2021 and release to market in June 2024
Uburyo bw'Imikorere: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Abagize Itsinda: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Abafotoye: Guizhou Guijiu Group Co., Ltd