Umushinga Syha Ipaketi y'Udukingirizo tw'Isuku wa Angela Spindler ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2025
Syha Ipaketi y'Udukingirizo tw'Isuku
Umukiriya: Depot
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #169923Imigereranyo
Ibyerekeye Syha Ipaketi y'Udukingirizo tw'Isuku
Irangamuntu ryavuguruwe rya Syha ryakira imbaraga zicecekeye z'ukwezi, ikimenyetso cyaturutse mu migani y'ibinyejana, ububyeyi, n'ihinduka. Rishingiye ku mihinduka kamere igira uruhare mu buzima bwacu, ukwezi rugaragaza indangagaciro z'ingenzi za Syha: guha imbaraga, gutekereza, n'ihinduka. Ibyiciro byoroheje by'ukwezi birakwirakwira mu ishusho ry'ipaketi, byerekana uko isi ihinduka n'uko umuntu yiyitaho. Iki kimenyetso gihuza gishyira urwego rw'ibicuruzwa mu rurimi rusangiwe rw'amashusho, bihuza buri gicuruzwa neza mu gihe cyashimangira inshingano ya Syha yo gukomeza uburambe no kwita ku bwiza bufite akamaro.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Syha Ipaketi y'Udukingirizo tw'Isuku ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Syha Ipaketi y'Udukingirizo tw'Isuku biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Syha Ipaketi y'Udukingirizo tw'Isuku ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Celebrating Nature, Sustainability, and Self-Care.
We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer. - Ibipimo n'Ipaki
- The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
- Ibibazo Fatizo
- Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
- Ikoranabuhanga ryo Guteza Imbere
- Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.
To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care. - Ikibazo cy'Ishusho
- There were no particular challenges, other than having it printed offshore.
- Ubushakashatsi
- The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.
Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level. - Ibyatumye Habaho
- In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
- Igihe cy'Umushinga
- The project started in December 2023, was finalised and launched in September 2024, Australia
- Abagize Itsinda
- Creative Director: Angela Spindler
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