Moutai Prince Ipaki y'Icupa ry'Inzoga na Chengdu Wanjiazu Technology Co., Ltd

Umushinga Moutai Prince Ipaki y'Icupa ry'Inzoga wa Chengdu Wanjiazu Technology Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2025

Moutai Prince Ipaki y'Icupa ry'Inzoga

na Chengdu Wanjiazu Technology Co., Ltd

Umukiriya: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169050

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Moutai Prince Ipaki y'Icupa ry'Inzoga

Moutai Prince ni igishushanyo cy'ipaki y'icupa rya mililitiro 500 ry'inzoga zikaze zo mu Bushinwa. Igice cyo hasi cy'icupa gikura imiterere yacyo igoramye ku gikonoshwa cya sezame, naho hejuru hakigana ururabo rwa sezame rurabije. Umupfundikizo ufite ishusho ya T uhuza imitako y'amababi y'indabyo za sezame n'igishushanyo cy'inyoni eshanu za musambi. Uwo mupfundikizo ukozwe mu buryo bwo gukanda icyuma (metal embossing), bituma haboneka imiterere y'ibipimo bitatu irambuye. Igice cyo hasi kirangizwa n'imiterere ya velure yoroshye kandi iryoheye ukurifashe. Amabara yakoreshejwe ni ibara ry'isosi rifite ubwiza, riherekejwe n'amabara ya bronze n'aya zahabu isize. Ikirango giteganye ku mbuga y'ibara ry'umuyugubwe wa wisteria gikikijwe n'imitako y'amahundo y'ingano ya zahabu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Moutai Prince Ipaki y'Icupa ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Moutai Prince Ipaki y'Icupa ry'Inzoga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moutai Prince Ipaki y'Icupa ry'Inzoga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Ibipimo n'Ipaki: A bottle contains 500ml
Ibibazo Fatizo: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ikoranabuhanga ryo Guteza Imbere: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Ikibazo cy'Ishusho: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Ubushakashatsi: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ibyatumye Habaho: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Igihe cy'Umushinga: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Uburyo bw'Imikorere: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Abagize Itsinda: General Manager and Design Director: Jingan Jia