Threegun Igishushanyo cy'Ipakira na E2W Studio

Umushinga Threegun Igishushanyo cy'Ipakira wa E2W Studio ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2025

Threegun Igishushanyo cy'Ipakira

na E2W Studio

Umukiriya: E2W Studio

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #167210

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Threegun Igishushanyo cy'Ipakira

Kuva yashinzwe, Threegun yakomeje gukoresha umutuku, irangi ryatorewe mu muco w'Abashinwa, nk'ikintu cy'ingenzi cy'ishusho ryayo. Irangi ritukura rifatwa nk'umwe mu mutungo w'ingenzi ugomba gukomezwa muri sisitemu y'amashusho y'ikirango. Gukoresha sisitemu z'urushimba mu buryo bw'imitunganyirize mu ipakira bihuza imiterere. Ku bijyanye n'inyuma y'ipakira, abashushanya batereranije inyuguti Three mu igishushanyo cy'imiterere mu buryo bw'igihe kino. Iyi miterere yabaye umutungo w'ingenzi w'amashusho wa Threegun, ikomeza kugira uruhare runini mu mishushanyo yabo yakurikiyeho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Threegun Igishushanyo cy'Ipakira ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Threegun Igishushanyo cy'Ipakira biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Threegun Igishushanyo cy'Ipakira ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Ibipimo n'Ipaki: Width 58mm x Depth 134mm x Height 255mm
Ibibazo Fatizo: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Ikoranabuhanga ryo Guteza Imbere: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Ikibazo cy'Ishusho: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Ubushakashatsi: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Ibyatumye Habaho: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Igihe cy'Umushinga: The project was completed in 2024.
Uburyo bw'Imikorere: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Abafotoye: Floating Stop