Hagata Farm Pickles Ipaketi na Kikumi Yoshida

Umushinga Hagata Farm Pickles Ipaketi wa Kikumi Yoshida ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2025

Hagata Farm Pickles Ipaketi

na Kikumi Yoshida

Umukiriya: Hagata Farm

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,647

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #164705

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hagata Farm Pickles Ipaketi

Kugira ngo byerekane imico y'umukiriya, ikimenyetso kirimo ukuboko kw'umukiriya n'imbuto za daikon nk'ibigaragara. Impapuro z'icyatsi ku kifuniko zihagarariye ikibabi cya daikon. Amabara n'ubuzima bw'imboga byerekanwa binyuze mu mishushanyo myiza y'utudomo iha ubusobanuro bw'imiterere n'ubujyakuzimu. Kugira ngo hamenyekanishe ubwera bwa daikon, igishushanyo cy'akarango cyagumijwe cyoroshye. Impapuro z'icyatsi zipfunika kifuniko nazo zikora nk'ipaketi kandi nk'ibaruwa y'ishimwe yanditswe ku ruhande rw'inyuma, bikomeza umubano hagati y'ibicuruzwa n'umukiriya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Hagata Farm Pickles Ipaketi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Hagata Farm Pickles Ipaketi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Hagata Farm Pickles Ipaketi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Ibipimo n'Ipaki: Width 80 mm,Depth 80 mm,Height 75 mm
Ibibazo Fatizo: Package design , pickles , farmers , Japanese food
Ikoranabuhanga ryo Guteza Imbere: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Ikibazo cy'Ishusho: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Ubushakashatsi: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Ibyatumye Habaho: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Igihe cy'Umushinga: The project started in 2022 in Niihama City, Ehime Prefecture.
Uburyo bw'Imikorere: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Abafotoye: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao