Ken14 Ipaki ya Byeri na China Resources Snow Breweries

Umushinga Ken14 Ipaki ya Byeri wa China Resources Snow Breweries ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2025

Ken14 Ipaki ya Byeri

na China Resources Snow Breweries

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #163372

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ken14 Ipaki ya Byeri

Ken 14 ni ipaki yakozwe ku byeri ikorwa mu ngano ya sayiri yo mu gihugu. Igishushanyo cyerekana mu buryo bwa gihanga imiterere kamere y'imirima ya sayiri yo muri Hulunbuir, hakoreshejwe amabara y'umweru, icyatsi n'umuhondo wa zahabu kugira ngo yibutse ikura rya sayiri kuva ari ingemwe kugeza ihishije. Imiterere n'inyandiko bikurikiza uburyo bw'ibinyamakuru bya kera by'Abashinwa, bituma gusoma byoroha. Ibikoresho birimo uruhu ruvanwe mu bimera rukozwe mu bisigazwa by'ingano, umwenda udaboshye, umufuka w'impapuro za kraft ushobora gutunganywa ukongera ugakoreshwa, n'agasanduku k'impapuro kabora mu buryo kamere, byatoranyijwe hagamijwe kurengera ibidukikije.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Ken14 Ipaki ya Byeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ken14 Ipaki ya Byeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ken14 Ipaki ya Byeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Ibipimo n'Ipaki: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Ibibazo Fatizo: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Ikoranabuhanga ryo Guteza Imbere: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Ikibazo cy'Ishusho: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Ubushakashatsi: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Ibyatumye Habaho: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Igihe cy'Umushinga: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Uburyo bw'Imikorere: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Abagize Itsinda: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu