Umushinga Passion Fruit Inzoga wa Jin Zhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Passion Fruit Inzoga

na Jin Zhang

Umukiriya: Wuhan Sanbu Brand Design

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

15,096

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #161420

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Passion Fruit Inzoga

2024 ni Umwaka w'Ikiyoka mu Bushinwa. Ikirango cy'iyi nzoga cyitwa "Golden Dragon Spring", bituma umushushanya akora "ikiyoka" kigereranya umwuka w'ikirango n'umwuka w'Abashinwa, kandi bikaba ikibonwa cy'ingenzi c'igishushanyo cya iyi paki. Muri icyo gihe, iyi ni inzoga ikorerwa mu buryo bw'ubukorikori ifite uburyohe bwa marakuja. Umushushanya akoresha amashami n'amababi ya marakuja, kimwe n'ibihimbazwa by'ingano na hopu bikenewe cyane mu guteka inzoga, kugira ngo akore isura izuye ubuzima, yerekanye uburyohe bushimishije bwa marakuja.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Passion Fruit Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Passion Fruit Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Passion Fruit Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Ibipimo n'Ipaki: height 250mm x diameter 80mm
Ibibazo Fatizo: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Ikoranabuhanga ryo Guteza Imbere: The bottle is made of iron
Ikibazo cy'Ishusho: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ubushakashatsi: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ibyatumye Habaho: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Igihe cy'Umushinga: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Uburyo bw'Imikorere: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patente: InBev jinlongquan beer (Hubei) Co., Ltd
Abagize Itsinda: Designer: Jin Zhang
illustration: Jin Zhang