Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango na Guangzhou Cheung Ying Design Co., Ltd.

Umushinga Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango wa Guangzhou Cheung Ying Design Co., Ltd. ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2024

Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango

na Guangzhou Cheung Ying Design Co., Ltd.

Umukiriya: Guangzhou Cheung Ying Design Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

81,286

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #161340

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango

Boluo Dan ni irushanwa ry'urusengero rwo mu myaka igihumbi, ryemejwe nk'umwe mu murage w'umuco utaboneka w'igihugu. Ikirango gihuza ibintu by'ikigereranyo gakondo nko kubaka nyamukuru kw'Urusengero rwa South Sea hamwe n'inyuguti y'Igishinwa Nan, kimwe n'utugeni tudasanzwe two mu gace, birambuye ikoreshwa ry'ubuhanzi bw'ikirango. Girangiza igitekerezo cy'ubwenge bw'Iburasirazuba ko Ijuru ari uruziga kandi Isi ari uruhinduranyo, kigaragaza ubwiza bwa gakondo n'imiterere igezweho, bifasha cyane mu kwamamaza no guteza imbere umuco gakondo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Boluo Dan Igishushanyo cy'Ikirango n'Ishushanya ry'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Ibipimo n'Ipaki: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Ibibazo Fatizo: Logo, Branding, Visual Identity, Graphic Design
Ikoranabuhanga ryo Guteza Imbere: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Ikibazo cy'Ishusho: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Ubushakashatsi: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Ibyatumye Habaho: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Igihe cy'Umushinga: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Uburyo bw'Imikorere: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Abagize Itsinda: Creative Director: Zhiji Dong
Designer: Lu Gu