Umushinga Inmyes Brand Identity wa Chungsheng Chen and Jinhe Wang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2024

Inmyes Brand Identity

na Chungsheng Chen and Jinhe Wang

Umukiriya: Tainan University of Technology/Product Design Department

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

17,895

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #161001

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Inmyes Brand Identity

Book Text: Inmyes ni ubuzima bw'ikirango cyaremewe isosiyete ikora amalensi y'amatarisi. Izina rikomoka ku mvugo "in my eyes" (mu maso yanjye) rikanagaragaza igitekerezo cyo kureba isi uhereye ku myumvire y'umuntu ku giti cye. Inyuguti ya mbere y'incye igaragaza umubano w'bwite kandi wegereye buri mugenzuzi. Inyuguti M yashushanyijwe mu buryo yerekana ihuriro ry'ibiganza, ikimenyetso cy'icyizere hagati y'ikirango n'abakiriya bacyo. Iyi logo ikoreshwa ku dupaki tw'amatarisi, amakarita y'ubucuruzi, ipaki, urubuga rwa interineti n'imbuga nkoranyambaga. Amabara atangwa mu buryo bwa RGB, CMYK na Pantone kugira ngo hagaragare isura imwe kandi ihuriweho muri byose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Inmyes Brand Identity ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Inmyes Brand Identity biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Inmyes Brand Identity yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Ibipimo n'Ipaki: Minimum height of the logo: 4 mm
Ibibazo Fatizo: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Ikoranabuhanga ryo Guteza Imbere: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Ikibazo cy'Ishusho: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Ubushakashatsi: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Ibyatumye Habaho: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Igihe cy'Umushinga: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Uburyo bw'Imikorere: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Abagize Itsinda: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Abafotoye: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.