The Impression of Feixi Igishushanyo cy'itangazo na Feixi Digital Culture and Media

Umushinga The Impression of Feixi Igishushanyo cy'itangazo wa Feixi Digital Culture and Media ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2024

The Impression of Feixi Igishushanyo cy'itangazo

na Feixi Digital Culture and Media

Umukiriya: Feixi Digital Culture and Media

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #160807

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Impression of Feixi Igishushanyo cy'itangazo

Igitekerezo cya Feixi ni itangazo ryakozwe kugira ngo ryerekane indangagaciro ya Akarere ka Feixi. Inyuguti z'Igishinwa zigize izina Feixi zigize ikigize ry'ishusho ry'ingenzi kandi zikaba zarashushanyijwe mu buryo bw'ubuhanzi bw'inyandiko (calligraphy). Igicucu cy'inyuguti ya mbere kigaragaza ubwubatsi bugezweho hamwe n'iterambere rya vuba, nk'ibiraro, imashini z'gari ya moshi zihuta cyane (high-speed railways) n'inyubako. Igicucu cy'inyuguti ya kabiri kigaragaza inyubako za kera n'ahantu h'umurage w'umuco. Iyi nyandiko yashushanyijwe n'intoki hanyuma ikorwaho impinduka hifashishijwe porogaramu z'ubuhanga bwo guhindura amashusho, kugira ngo ihuzwe n'amashusho yatoranyijwe. Itangazo rifite ingano ya milimetero 297 ku 210.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

The Impression of Feixi Igishushanyo cy'itangazo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Impression of Feixi Igishushanyo cy'itangazo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Impression of Feixi Igishushanyo cy'itangazo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Ibipimo n'Ipaki: 297mmX210mm
Ibibazo Fatizo: Printed, Poster, Feixi, Design, Impactful, Visual
Ikoranabuhanga ryo Guteza Imbere: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Ikibazo cy'Ishusho: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Ubushakashatsi: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Ibyatumye Habaho: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Igihe cy'Umushinga: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Uburyo bw'Imikorere: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Abagize Itsinda: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu