Umushinga Chilled Milk Gupakinga wa Kazuo Fukushima and Aya Tanaka ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2024
Chilled Milk Gupakinga
na Kazuo Fukushima and Aya Tanaka
Umukiriya: Meiji China Investment Co.,Ltd.
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #159679Imigereranyo
Ibyerekeye Chilled Milk Gupakinga
Igenewe abakobwa b'Abashinwa bakiri bato, amata y'inkeri ya karemire yatunganijwe hakurikijwe uburyo bw'Abayapani yashyizwe ku isoko kugira ngo abyutse urukundo rw'ibyahoze. Akozwe hamwe na 50% y'amata matoya, atanga uburinganire bunoze bw'uburyohe n'ubushyushye ku bantu bafite imyaka 20-39. Igicuruzwa gifite ipaketi nziza kandi yoroshye gutwara ikoresha kwizera ikimenyetso cy'Abayapani. Ishusho yacyo, ifite imbuganyuma yera n'amashusho nyayo y'inkeri, igamije gutanga uburambe bw'umurima w'inkeri utuje, bugaragaza ubwiza n'ubukungu.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Chilled Milk Gupakinga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Chilled Milk Gupakinga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Chilled Milk Gupakinga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
- Ibipimo n'Ipaki
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm - Ibibazo Fatizo
- Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
- Ikoranabuhanga ryo Guteza Imbere
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - Ikibazo cy'Ishusho
- The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
- Ubushakashatsi
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- Ibyatumye Habaho
- Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
- Igihe cy'Umushinga
- The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
- Uburyo bw'Imikorere
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patente
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- Abagize Itsinda
- Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua - Abafotoye
- Photographer: Zhu Jie
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