Xiaoshanxiang Pig Igishushanyo cy'Ikirango na Beijing Jiaotong University

Umushinga Xiaoshanxiang Pig Igishushanyo cy'Ikirango wa Beijing Jiaotong University ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2024

Xiaoshanxiang Pig Igishushanyo cy'Ikirango

na Beijing Jiaotong University

Umukiriya: Beijing Jiaotong University

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159116

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xiaoshanxiang Pig Igishushanyo cy'Ikirango

Xiaoshanxiang Pig ni igishushanyo cy'ikirango cyakozwe ku bicuruzwa by'inyama z'ingurube by'Umudugudu wa Xiaoyuan mu Bushinwa. Iki kirango gishingiye ku mashusho yoroheje y'icyaro no ku buryo bw'ubuhinzi bukoreshwa mu karere, aho ingurube zisinzira ku buriri bw'ubuseke. Amabara yoroheje n'amashusho y'urwenya bikoreshwa mu mwanya w'amafoto y'ibicuruzwa, akaba ari ibisanzwe mu gupaka inyama. Iki gikoresho kigizwe n'agasanduku ko gupakira, ikamba rikozwe mu ikarito yera ifite uburemere bwa gramu 260, ririmu gushushanya no gucapa ku giciro cya fildije, ikarita y'umudugudu, uduce tw'igabanyirizwa (coupons) hamwe n'amaposita. Intego ni ugutera imbere agaciro k'ibicuruzwa by'ubuhinzi byo mu karere no gusangira inkuru y'umudugudu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Xiaoshanxiang Pig Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Xiaoshanxiang Pig Igishushanyo cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Xiaoshanxiang Pig Igishushanyo cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Ibipimo n'Ipaki: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Ibibazo Fatizo: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Ikoranabuhanga ryo Guteza Imbere: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Ikibazo cy'Ishusho: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Ubushakashatsi: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Ibyatumye Habaho: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Igihe cy'Umushinga: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Uburyo bw'Imikorere: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Patente: This work is all original images not copyrighted.
Abagize Itsinda: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Abafotoye: This work is all original images not copyrighted.