Xilin Gol Cheese Gupakira Fromagi na Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Umushinga Xilin Gol Cheese Gupakira Fromagi wa Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Xilin Gol Cheese Gupakira Fromagi

na Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Umukiriya: Xilin Gol League Brand Building Promotion Centre

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,335

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158922

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xilin Gol Cheese Gupakira Fromagi

Ubwoko bw'inyandiko: Xilin Gol Cheese ni igishushanyo cyo gupakira umusaruro wa fromagi uturuka mu cyatsi cya Xilin Gol. Agasanduku k'imbonankubone gafungura kandi gafunga hejuru no hasi. Igikonoshwa cy'inyuma cyakozwe mu mpapuro na plastiki bifite ishusho yasenyutse isa n'inzu ya yurt. Impapuro zisa nk'ikirahure imbere n'inyuma zanditsweko amashusho y'imico ihagarariye umuryango wa fromagi. Ibishushanyo n'inyandiko ku mpande zombi byacapishijwe mu buryo bwa letterpress. Agasanduku k'imbere gakozwe mu mpapuro zidasa nk'ikirahure zifite amashusho y'ubwiza bw'icyatsi. Igishushanyo kigereranya umuco wa Mongoliya n'ubugeni bugezweho bw'amashusho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Xilin Gol Cheese Gupakira Fromagi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Xilin Gol Cheese Gupakira Fromagi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Xilin Gol Cheese Gupakira Fromagi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Ibipimo n'Ipaki: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Ibibazo Fatizo: Cheese, Food, Packaging Design, Branding, Products
Ikoranabuhanga ryo Guteza Imbere: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Ikibazo cy'Ishusho: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Ubushakashatsi: Interpersonal Design Theory, Anthropomorphic Design
Ibyatumye Habaho: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Igihe cy'Umushinga: The project was completed in Hangzhou, China, on October 10, 2023.
Uburyo bw'Imikorere: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Abagize Itsinda: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Abafotoye: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.