Umushinga Sinten Ipakishwa rya Kawa wa Louis Yiu ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Sinten Ipakishwa rya Kawa

na Louis Yiu

Umukiriya: SINTEN Coffee Roastery

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

16,481

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158597

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sinten Ipakishwa rya Kawa

Ikibazo cyari mu iyi mirimo yo gushushanya ipakishwa kwari ugutekereza ku buryo bwo kwerekana ku ipakishwa ibisubizo Sinten Coffee Roastery ishimira gutanga abakiriya uburyohe bushya, impumuro y'ibigori bya kawa byatetse. Kugirango hahuze neza ubutumwa bw'ikirango n'indangamuntu igaragara, umushushanya yabonetse igitekerezo kuva mu mategeko ya kamere binyuze mu isesengura no gusesekura. Ingano zirinze zikoresha neza kawa nziza cyane zerekanwa n'imirongo, bikagira ubushobozi bwo gukurura amaso.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Sinten Ipakishwa rya Kawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sinten Ipakishwa rya Kawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sinten Ipakishwa rya Kawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Ibipimo n'Ipaki: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Ibibazo Fatizo: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Ikoranabuhanga ryo Guteza Imbere: One color printing. Material: Moisture-proof zipper bag and paper
Ikibazo cy'Ishusho: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Ubushakashatsi: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Ibyatumye Habaho: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Igihe cy'Umushinga: The project duration is 2 months and is designed in Taipei.
Uburyo bw'Imikorere: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patente: Copyrights belongs to Sinten Coffee Roastery
Abagize Itsinda: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Abafotoye: A.S.M.D. Creations