Umushinga Tang Da Li Ikimenyetso cy'Ubucuruzi wa Sxdesign ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2024
Tang Da Li Ikimenyetso cy'Ubucuruzi
na Sxdesign
Umukiriya: Tang Da Li
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #155667Imigereranyo
Ibyerekeye Tang Da Li Ikimenyetso cy'Ubucuruzi
Tang Da Li ni gahunda y'ikimenyetso cy'ubucuruzi ihuza ibintu bya kera n'ibigezweho mu buhanzi bw'amashusho. Iyi gishushanyo garanga ubwinshi n'ubwigenge bw'Ingoma ya Tang. Izina ry'ubucuruzi rikoresha ijambo Tang risa n'iryo mu majwi, aho rivuga ku Ngoma ya Tang ndetse no ku isukari, bigatuma izina rigira agaciro k'urwenya. Ibishushanyo by'abantu byo ku mafoto y'urukuta y'Ingoma ya Tang n'imikirize gakondo bihujwe n'igishushanyo cy'igihe cya none. Icapa rikorwa hakoreshejwe uburyo bw'ubunyangamugayo bwo hejuru ku bikoresho byongera gukoreshwa. Iki kimenyetso gikoreshwa ku biposita ndetse no ku mifuka y'ibicuruzwa mu bunini butandukanye, bunini n'buto.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Tang Da Li Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tang Da Li Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tang Da Li Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
- Ibipimo n'Ipaki
- Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size. - Ibibazo Fatizo
- Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
- Ikoranabuhanga ryo Guteza Imbere
- TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Ikibazo cy'Ishusho
- The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
- Ubushakashatsi
- The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
- Ibyatumye Habaho
- Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
- Igihe cy'Umushinga
- The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
- Uburyo bw'Imikorere
- The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
- Patente
- Copyrights belong to sxdesign
- Abagize Itsinda
- Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie - Abafotoye
- Illustrations: Luo Ling
Photos and designs: sxdesign
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