Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa na Wallrus Design Studio

Umushinga Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa wa Wallrus Design Studio ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa

na Wallrus Design Studio

Umukiriya: Wallrus Design Studio

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

12,693

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #151041

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa

Umwandiko w'Igitabo: Waggner Coffee ni igishushanyo cy'ipaki y'ikirango cya kawa cy'Ubudage. Impuzu igaragazwaho amadirishya ya kera y'Ubudage akozwe mu byuma, ashushanyijwe mu buryo bw'imirongo, hamwe n'ikimenyetso cy'ikirango gishyizwe hagati. Ikimenyetso kigaragaza inyamaswa y'impongo yicaye mu nzu yayo inywa kawa, hamwe n'itara inyuma yayo, bikaba bishushanya abantu bagumaho ari maso nijoro banywa kawa. Igishushanyo cyacapishijwe hakoreshejwe uburyo bwa rotogravure ku mpuzu ya kawa yuzuyemo icyuma, ipima milimetero 100 ku 70 ku 280. Intego ni ugutuma ikirango cyoroshye kwibonekeza ku gitereko cy'ubucuruzi cyuzuyemo ibicuruzwa byinshi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Ibipimo n'Ipaki: Width 100 mm x Depth 70 mm x Height 280 mm
Ibibazo Fatizo: Coffee, Packaging, German product, Wallrus
Ikoranabuhanga ryo Guteza Imbere: This product is rotogravure-printing on metalized coffee pouch.
Ikibazo cy'Ishusho: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Ubushakashatsi: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Ibyatumye Habaho: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Igihe cy'Umushinga: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Uburyo bw'Imikorere: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patente: Mockup: Wallrus Design Studio
Abagize Itsinda: Creative Director: Matin Mirzaei
Abafotoye: Mockup: Wallrus Design Studio