Japanese Sake Igishushanyo Mbonera na Shinji Yaoita

Umushinga Japanese Sake Igishushanyo Mbonera wa Shinji Yaoita ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Japanese Sake Igishushanyo Mbonera

na Shinji Yaoita

Umukiriya: Hasegawa Brewery Co.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150540

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Japanese Sake Igishushanyo Mbonera

Iki nigishushanyo cyihariye cyakozwe cyo kwibuka isabukuru yimyaka 180 ya Hasegawa Sake Brewery. Imyaka 180 yuburyohe nubuhanga gakondo byagiye bisimburana uko ibisekuruza byagiye bisimburana, kandi impeta yigiti yakoreshejwe nkibishushanyo nyamukuru byerekana amateka nigihe kizaza. Amabara yagasanduku kinyuma yose yahumetswe no gushushanya wino kugirango agaragaze imigenzo nibyiza. Ikirangantego cyo kwibuka cyacapishijwe zahabu kugirango gihuze uruganda rwinzoga. Icupa imbere ni ishusho yumukara itandukanye. Ubukonje bw'icupa bugaragaza uburemere bw'imigenzo n'ikoranabuhanga.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Japanese Sake Igishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Japanese Sake Igishushanyo Mbonera biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Japanese Sake Igishushanyo Mbonera ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Ibipimo n'Ipaki: Height 322mm × Width 115mm × Depth 115mm
Ibibazo Fatizo: sake,japanese sake,package,box
Ikoranabuhanga ryo Guteza Imbere: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Ikibazo cy'Ishusho: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Ubushakashatsi: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Ibyatumye Habaho: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Igihe cy'Umushinga: 2022, project commissioned by Hasegawa Brewery Co.
Uburyo bw'Imikorere: This package is made of glass bottles and paper.
Abagize Itsinda: Printing: Takakuwa Art Printing Co.