Chilled Milk Ikarito na Kazuo Fukushima and Haruka Takeuchi

Umushinga Chilled Milk Ikarito wa Kazuo Fukushima and Haruka Takeuchi ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Chilled Milk Ikarito

na Kazuo Fukushima and Haruka Takeuchi

Umukiriya: Meiji China Investment Co.,Ltd.

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

17,340

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150429

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Chilled Milk Ikarito

Amata meza meza arashobora gutangwa gusa ninka zororerwa ahantu heza. Kandi inka zifite uburenganzira bwo kubona ibiryo bivanze birimo intungamubiri zuzuye. Guhumeka ni inka nziza zo muri iki gicuruzwa. Ubwiza buhanitse bugaragarira mu gucapa amabara ya zahabu, kandi ibishushanyo bishushanyije intoki byerekana uburyohe bwa kamere. Byongeye kandi, ibyatsi byo mu kanwa k'inka byerekana ahantu heza ho kororera. Ikimenyetso cy'inka zahabu nikimenyetso cyibicuruzwa. Kandi birakwiriye isoko ryubushinwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Chilled Milk Ikarito ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Chilled Milk Ikarito biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Chilled Milk Ikarito yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Ibipimo n'Ipaki: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Ibibazo Fatizo: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ikoranabuhanga ryo Guteza Imbere: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Ikibazo cy'Ishusho: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Ubushakashatsi: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ibyatumye Habaho: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Igihe cy'Umushinga: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Uburyo bw'Imikorere: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Abagize Itsinda: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Abafotoye: Photographer: Zhu Jie