Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango na Chao Yang

Umushinga Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango wa Chao Yang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango

na Chao Yang

Umukiriya: Zhejiang University of Finance & Economics

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150340

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango

Westlake Impression ni igishushanyo cy'umwihariko w'ikirango cyakorewe uruganda rukora imikino y'ubuhanzi mu mujyi wa Hangzhou, mu Bushinwa. Iyi mikino ikorerwa ku kibuga cy'imisozi kigororotse cyubatswe hasi y'inyanja ya West Lake ku burebure bwa santimetero icumi, aho inyanja ubwayo ikaba ari indiri y'inyuma. Uyu mwihariko ukurikiza uburyo budasanzwe budashingiye ku kimenyetso kimwe cy'ibanze. Nta kirango cyashyizwe hagati nk'ikimenyetso nyamukuru cyo kumenyekanisha. Ahubwo, imiterere y'amashusho atandukanye ihuriza hamwe kugira ngo iremeho uyu mwihariko wose. Ikibuga cy'imisozi kigororotse hamwe n'idirishya ryo gutangaza umuco w'umujyi ni byo bitekerezo by'ingenzi by'amashusho. Intego ni ugukomeza kumenyekanisha ikirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Westlake Impression Igishushanyo cy'Umwihariko wa Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Ibipimo n'Ipaki: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Ibibazo Fatizo: Brand, Poster, Logo, West Lake, Traditional Culture
Ikoranabuhanga ryo Guteza Imbere: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Ikibazo cy'Ishusho: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Ubushakashatsi: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Ibyatumye Habaho: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Igihe cy'Umushinga: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Uburyo bw'Imikorere: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.