Hainan Beer Gupfunyika Byeri na China Resources Snow Breweries Ltd.

Umushinga Hainan Beer Gupfunyika Byeri wa China Resources Snow Breweries Ltd. ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Hainan Beer Gupfunyika Byeri

na China Resources Snow Breweries Ltd.

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144565

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hainan Beer Gupfunyika Byeri

Hainan Beer ni igishushanyo cyo gupfunyika byeri cyahumekewe n'imiterere y'ahantu n'umuco bya Hainan. Icupa ry'ikirahure ririho ibishushanyo bishagaje byakuwe ku miraba y'inyanja, amato afite ibirere, amatara ayobora amato, ibiti by'imikoko n'inyoni zo mu nyanja, kandi ishusho yaryo iremereye buhoro ifasha kurifata n'ukuboko kumwe. Agakoresho ka aluminiyumu gacapwe n'irangi rihinduka bitewe n'ubushyuhe, ku buryo igishushanyo gisa na kashe ya posita kigaragara buhoro buhoro uko ubushyuhe bugabanuka mu gihe cyo gukonjesha. Isanduku yo hanze ikozwe mu rupapuro rwa kraft kandi ifite ishusho y'ivalisi. Iri paki rihuza byeri n'ubwiza bw'ahantu ho mu karere ndetse n'imibereho isanzuye y'abaho batuye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Hainan Beer Gupfunyika Byeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Hainan Beer Gupfunyika Byeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hainan Beer Gupfunyika Byeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Ibipimo n'Ipaki: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Ibibazo Fatizo: beer, localization of design, Hainan, cultural elements, Hainan style
Ikoranabuhanga ryo Guteza Imbere: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Ikibazo cy'Ishusho: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Ubushakashatsi: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Ibyatumye Habaho: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Igihe cy'Umushinga: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Uburyo bw'Imikorere: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Abagize Itsinda: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao