Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga na Akomi

Umushinga Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga wa Akomi ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2023

Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga

na Akomi

Umukiriya: Municipalities of Brescia and Bergamo

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #143502

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga

Ikirangantego kimwe gisangiwe nibisagara bibiri bitandukanye (Bergamo na Brescia, byahujwe nkumwaka wa 2023 Umurwa mukuru w’umuco w’Ubutaliyani) byatewe n’umuco wa pop kandi bigamije guhinduka mugihe runaka. Geometrie yose ishingiye ku kugoreka ibintu bifite umurongo hamwe nubunini buhoraho, byatewe ninkoni zubaka imijyi yombi izwi cyane, hagamijwe gukuraho imyumvire yimijyi yinganda no kwishimira kwihangana kwabo mugihe cya mbere covid-19. Igishushanyo gitukura ntabwo ari 3 na B icyarimwe, ariko birashobora no kubona ibisobanuro nuburyo butandukanye mubice bitandukanye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Italian Capital of Culture Ikirango No Gutangiza Ubukangurambaga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Ibipimo n'Ipaki: Minimum height of the logo: 10 mm
Ibibazo Fatizo: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Ikoranabuhanga ryo Guteza Imbere: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Ikibazo cy'Ishusho: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Ubushakashatsi: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Ibyatumye Habaho: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Igihe cy'Umushinga: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Uburyo bw'Imikorere: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.