Umushinga The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango wa Radoslav Dostal ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2023
The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango
Umukiriya: Zlín Region
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #142959Imigereranyo
Ibyerekeye The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango
Umwandiko w'Igitabo: Zlin Region ni ikirango n'ikimenyetso mfatashusho byakorewe intara imwe muri Repubulika ya Ceki. Iki kimenyetso gishingiye ku isoko, kandi amakona ane agaragaza uturere dukurikira uturere twa kera dune two muri iyo ntara. Isoko rikikiza igishushanyo kandi rinerekana n'aho impinduka zibera, uko imiterere n'inyuguti bisohoka birenga imipaka yaryo. Amabara akoreshwa ni umukara, umweru, umuhondo w'umukara n'umuhondo woroheje, kandi umuhondo werekana ibara gakondo rya Zlin. Iki kimenyetso kigaragaza umwuka w'ubuhanga n'ubushobozi bw'ubucuruzi w'iyi ntara n'abaturage bayo.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. The Zlin Region Umumaro w'Ibanze: Ikimenyetso cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Ibipimo n'Ipaki
- Digital
- Ibibazo Fatizo
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Ikoranabuhanga ryo Guteza Imbere
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Ikibazo cy'Ishusho
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Ubushakashatsi
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Ibyatumye Habaho
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Igihe cy'Umushinga
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Uburyo bw'Imikorere
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Abagize Itsinda
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Abafotoye
- Photographer Julius Filip
Film maker Radim Vanous
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