Satine Pro Primary Function: Ipakiro ry'Amata na L3branding

Umushinga Satine Pro Primary Function: Ipakiro ry'Amata wa L3branding ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Satine Pro Primary Function: Ipakiro ry'Amata

na L3branding

Umukiriya: L3branding

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

27,002

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #138900

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Satine Pro Primary Function: Ipakiro ry'Amata

Satine Pro ni igishushanyo cy'ipakiro ry'amata yayunguruwe mu buryo bwimbitse agurishwa mu Bushinwa. Aya mata afite proteyine ingana na garama 6 kuri mililitiro 100. Igishushanyo gishyira umubare wa 6 hagati mu ijisho ku ipakiro, wakozwe mu gusenya no kongera guhuza ibintu bisanzwe nk'inka n'ibimera. Inka yuzuye ihishe imbere mu ishusho. Uburyo bwakoreshejwe bwifashishije Ubuhanzi bwa Cubism n'ubuhanzi budahwitse, aho ukuri gusenywa kugasubirwaho. Ipakiro ripima mililitiro 50 kuri 50 kuri 180. Intego ni ugushyiraho icyiciro gishya cy'amata no kugaragaza kamere isanzwe kandi ihanitse.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Satine Pro Primary Function: Ipakiro ry'Amata ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Satine Pro Primary Function: Ipakiro ry'Amata biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Satine Pro Primary Function: Ipakiro ry'Amata ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Ibipimo n'Ipaki: 50mm*50mm*180mm
Ibibazo Fatizo: milk, package design, organic, Cubism
Ikibazo cy'Ishusho: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Ibyatumye Habaho: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Igihe cy'Umushinga: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Abagize Itsinda: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He