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Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa na PepsiCo Design and Innovation

Umushinga Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.


IfezaIpaki· 2022

Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137241

Amabara

Imigereranyo

Ibyerekeye Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa

Neon Zebra ni igishushanyo cy'ipfundikizo ry'ubwoko bw'ibinyobwa bivanze bya cocktail. Buri gikopo n'ipaki y'ikinyobwa bifite uburyo bwihariye bwo gutegura ikinyobwa kivanze, bwitwa "equation ya Neon Zebra". Ubu buryo bwerekana abaguzi uko bakora ikinyobwa kivanze bakoresheje iki gicuruzwa. Buri gikopo gitanga cocktail ebyiri, zigabanyijemo kugira ngo zisangirwe. Amashusho y'ibirimbisho yerekanwe hafi y'igicuruzwa ni yoroshye, akoresha uduce tw'indimu na menthe kugira ngo yongere ubujyakuzimu. Ibirimbisho bigaragara nk'amashusho manini y'ibipimo bibiri cyangwa nk'imiterere y'ibipimo bitatu, kandi bizana isi ya Neon Zebra mu buzima.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Neon Zebra Brand Launch Primary Function: Ipfundikizo ry'Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Ibyatumye Habaho
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Byatanzwe

Shakisha Hirya ya Designers.org

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Ishusho Nziza Ikwiriye Icyubahiro Gikomeye

Igihembo A' Design Award ni icyubahiro mpuzamahanga gisuzumwa n'abacamanza ku mashusho meza. Injira mu ihiganwa rya A' Design Award kugira ngo ubone amahirwe yo guhabwa icyubahiro gikwiye, icyamamare, icyubahiro n'ubumenyekane ku mushinga wawe. Tanga umushinga wawe mu ihiganwa rya A' Design Award kandi uhiganire igihembo A' Design Prize gikundwa cyane.

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